How to Use Google Analytics on Your Affiliate Marketing Site

Google Analytics for Affiliate Marketing Website

If you're running an affiliate marketing site, then it's important to track your site's performance with Google Analytics.

By doing so, you can identify areas that need improvement and make changes accordingly.

In this blog post, we'll show you how to set up Google Analytics and use it to track your affiliate marketing site's performance.

What Is Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Firebase Analytics.

As of October 2018, Google Analytics was used on more than 10 million websites and 43% of the world's top 10,000 websites used GA.

What Does Google Analytics Do

Google Analytics collects data about the behavior of visitors to a website.

This data includes:

1. The source of the traffic (e.g., direct traffic, organic search, referring sites).
2. The geographical location of the visitors.
3. What pages are being viewed.
4. How long visitors are spending on each page.
5. What actions they’re taking (e.g., clicking links, filling out forms).

This data is then used to generate reports that help website owners understand how their site is being used and where they can make improvements.

How to Set Up Google Analytics on Your Affiliate Marketing Site

Step 1- Create a Google Analytics Account.

• To create a Google Analytics account, go to the Google Analytics website and click "Sign up for free".
• Then, enter your account information, including your website's URL, time zone, and currency.
• Next, agree to the Terms of Service and click "Create Account".

Step 2- Add the Tracking Code to Your Site.

• The next step is to add the tracking code to your site.
• The tracking code is a snippet of JavaScript that collects data about your site's visitors and sends it to Google Analytics.
• To find your tracking code, log in to your Google Analytics account and click "Admin." In the "Property" column, click "Tracking Info" and then "Tracking Code".
• Copy the code provided and paste it into every page of your site before the closing tag.

Step 3- Check That the Tracking Code Is Working.

• Once you've added the tracking code to your site, it's important to check that it's working properly.
• The easiest way to do this is to use the Google Tag Assistant Chrome extension.
• Once you've installed the extension, navigate to any page on your site and click the Tag Assistant icon in your browser's toolbar.
• If everything is working correctly, you should see a green tick next to "Google Analytics Universal Analytics".
• If not, make sure that you've copied the tracking code correctly and that it's placed before the closing tag on every page of your site.

How to Use Google Analytics on Your Affiliate Marketing Site

How to Use Google Analytics to Track Your Affiliate Marketing Site’s Performance

Step 1- Set Up Goals.

• The first step in using Google Analytics to track your affiliate marketing site’s performance is to set up goals.
• You can do this by going to the Admin tab and clicking on “Goals” under the “View” column.
• From there, you will be able to create new goals and view your existing goals.

There are four different types of goals that you can set up:

1. destination.
2. duration.
3. pages/screens per session.
4. The event.

• Destination goals are triggered when a user arrives at a specific page on your site.
• Duration goals are triggered when a user spends a certain amount of time on your site.
• Pages/screens per session goals are triggered when a user views a certain number of pages or screens on your site.
• Event goals are triggered when a user completes a specific action on your site, such as subscribing to a newsletter or making a purchase.

Step 2- Check Your Site’s Traffic Sources.

• Once you have set up your goals, you can start tracking your site’s traffic sources by going to the Acquisition tab and clicking on “All Traffic” under the “Channels” column.
• This will show you where your traffic is coming from, such as organic search, direct traffic, referrals, social media, paid search, or email marketing.
• You can also see how each traffic source is performing by looking at the conversion rate and revenue for each channel.
• The conversion rate is the percentage of visitors who take the desired action (such as subscribing to a newsletter or making a purchase).
• The revenue is the total amount of money that has been generated from each channel.

Step 3- Analyze Your Site’s Pages.

• Next, you can start analyzing your site’s pages by going to the Behavior tab and clicking on “Site Content” under the “All Pages” column.
• This will show you which pages on your site are getting the most traffic and which pages have the highest bounce rate (the percentage of visitors who leave after viewing only one page).
• You can also see how each page is performing in terms of conversion rate and revenue.
• If you notice that certain pages have high traffic but low conversion rates or low revenues, then you know that these pages need to be improved to increase conversions and generate more revenue.

Step 4- Check Your Site’s Conversion Rate.

• Finally, you can check your site’s conversion rate by going to the Conversions tab and clicking on “Goals” under the “Overview” column.
• This will show you your site’s overall conversion rate as well as the conversion rate for each goal that you have set up.
• If you notice that your site has a low conversion rate, then you know that you need to work on improving your site to increase conversions.
• Some ways to improve your conversion rate include creating more compelling content, optimizing your pages for conversions, and running targeted campaigns.

How to Use Google Analytics to Improve Your Affiliate Marketing Site’s Performance

Step 1- Identify Your Top Performing Pages.

• One way to improve your affiliate marketing site's performance is to identify your top-performing pages.
• You can do this by looking at the "Pages" report in Google Analytics.
• This report will show you which pages on your site are getting the most page views and the highest conversion rates.
• Once you know which pages are performing well, you can focus on optimizing those pages to get even better results.

Step 2- Identify Your Top Performing Traffic Sources.

• Another way to improve your site's performance is to identify your top-performing traffic sources.
• You can do this by looking at the "Traffic Sources" report in Google Analytics.
• This report will show you where your traffic is coming from and which traffic sources are sending you the most visitors.
• Once you know which traffic sources are performing well, you can focus on driving more traffic from those sources.

How to Use Google Analytics to Improve Your Affiliate Marketing Site’s Performance

Step 3- Identify Your Low-Performing Pages.

• Once you've identified your top-performing pages, you can also look for low-performing pages on your site.
• You can do this by looking at the "Pages" report in Google Analytics and sorting by conversion rate.
• This will show you which pages have a low conversion rate and need improvement.
• Once you know which pages need work, you can focus on optimizing those pages to get better results.

Step 4- Identify Your Low-Performing Traffic Sources.

• Similarly, once you've identified your top-performing traffic sources, you can also look for low-performing traffic sources.
• You can do this by looking at the "Traffic Sources" report in Google Analytics and sorting by conversion rate.
• This will show you which traffic sources are not converting well and need improvement.
• Once you know which traffic sources need work, you can focus on driving more targeted traffic from those sources.

Conclusion

Google Analytics is a powerful tool that can help you track your affiliate marketing site's performance and improve its overall effectiveness.

By setting up goals, checking traffic sources, and analyzing page views, you can get a clear picture of what's working and what isn't.

Use this information to make changes to your site and boost your performance.