Best Digital Marketing Agency Tools to Help You Scale Your Business

Best Digital Marketing Agency Tools

Are you looking for some new and innovative digital marketing tools to help take your agency to the next level?

If so, then this blog post is for you.

We will discuss some of the best agency tools that you may not have used yet and how they can benefit your business.

From research tools to project management tools, we've got you covered. So without further ado, let's get started.

Best Digital Marketing Agency Tools to Help You Scale Your Business
Best Digital Marketing Agency Tools to Help You Scale Your Business

What Tools do you Use for Digital Marketing?

There are a variety of digital marketing tools available to help with everything from market research and analysis to content creation, social media management, and lead generation.

However, not all tools are created equal.

To get the most out of your digital marketing efforts, you need to select the right tools for your team and your budget.

Here are five essential digital marketing tools that every business should use:

Market Research and Analysis Tool

  • Google Analytics is a free market research and analysis tool that provides insights into how users find and interact with your website.
  • This data can help you improve your website design, content, and overall user experience.

Content Creation Tool

  • WordPress is a popular content management system (CMS) that makes it easy to create and publish blog posts, articles, landing pages, and other forms of online content.
  • There are also many plugins and themes available for WordPress websites to further customize the look and feel of your site.

Social Media Management Tool

  • Hootsuite is a social media management platform that lets you connect all of your social media accounts in one place.
  • With Hootsuite, you can schedule posts ahead of time, track who is talking about your brand online, monitor competitor activity, and more.

Lead Generation Tool

  • MailChimp is a popular email marketing service that helps businesses cultivate relationships with their customers and generate leads through automated email campaigns.
  • MailChimp also offers valuable insights into how well your campaigns are performing so you can adjust them as needed.

Customer Relationship Management (CRM) Tool

  • Salesforce is a CRM software that helps businesses manage their customer data, sales processes, marketing campaigns, and more in one central location.
  • Salesforce also offers its suite of digital marketing tools to help businesses grow their online presence even further.

17 Powerful Digital Marketing Tools your Team Needs

As a digital marketing agency, you need to have a robust toolkit at your disposal to help you do your job more efficiently and effectively.

Here are 17 essential tools that should be in every agency's toolkit in 2022:

  1. Lead Generation and Nurturing: MobileMonkey Chatbot Builder.
  2. SEO: Moz Pro.
  3. PPC: Google Ads.
  4. Social Media Management: Sprout Social.
  5. Content Creation and Management: CoSchedule.
  6. Email Marketing: Mailchimp.
  7. Project Management: Asana or Trello.
  8. Analytics and Reporting: Google Analytics or Tableau.
  9. Client Relationship Management (CRM): Salesforce.
  10. Business Intelligence: Mixpanel or Amplitude.
  11. Collaboration Tool: Slack.
  12. Design Tool: Canva.
  13. Presentation Tool: Prezi.
  14. Video Editing Tool: Adobe Premiere Pro.
  15. Audio Editing Tool: Audacity.
  16. Stock Photography Resource: Shutterstock.
  17. Toll-Free Number Service: Grasshopper.

Marketing Agency Tools to Help You Scale Your Business

As a marketing agency, you need to have the right tools in place to help you scale your business.

Here are some essential tools that will help you do just that:

Project Management Software

  • This will help you keep track of all your projects and deadlines in one place so you can stay organized and on top of things.
  • We recommend Asana or Trello.

Accounting Software

  • This will help you manage your finances and invoicing so you can get paid on time and keep track of your expenses.
  • We recommend Xero or QuickBooks.

CRM Software

  • This will help you keep track of your clients and prospects so you can nurture your relationships and close more deals.
  • We recommend Salesforce or HubSpot CRM.

Email Marketing Software

  • This will help you automate your email marketing so you can stay in touch with your contacts and customers without having to manually send out each email yourself.
  • We recommend Mailchimp or Constant Contact.

Social Media Management Software

  • This will help you schedule and publish content on social media, as well as track who's talking about your brand online.
  • We recommend Hootsuite or Sprout Social.

SEO Tool

  • This will help you track your website's search engine ranking and optimize your site for better visibility in search results pages.
  • We recommend Moz or SEMrush.

Web Analytics Tool

  • This will help you track website traffic and understand how users are interacting with your site so you can make improvements accordingly.
  • We recommend Google Analytics or Adobe Analytics.

7 Best Agency Tools To Grow Business in 2022

As a business owner or marketing agency professional, you know the importance of having the right tools at your disposal.

The right tools can make all the difference when it comes to efficiency, productivity, and results.

With that in mind, we've compiled a list of 7 essential tools that every agency should have in their toolkit in 2022.

This list includes everything from project management software and accounting tools to SEO and social media management platforms.

  1. Asana: Project Management Software.
  2. Xero: Accounting Software.
  3. QuickBooks: Accounting Software.
  4. Salesforce: CRM Software.
  5. HubSpot CRM: CRM Software.
  6. Mailchimp: Email Marketing Software.
  7. Constant Contact: Email Marketing Software.

The Best Agency Tools you May Not have Used Yet

There are many great research tools out there that can help you uncover insights and data to help inform your marketing strategy.

Some of our favorites include Google Analytics, BuzzSumo, and Moz.

Google Analytics is a free platform that gives you detailed insights into your website traffic and where it’s coming from.

You can use this data to better understand what marketing channels are driving the most traffic and conversions for your business.

BuzzSumo is a tool that allows you to see the most popular content across all social media platforms.

This is a great way to see what topics and content are resonating with your audience so that you can create similar content for your channels.

Moz is a paid platform that offers a suite of tools to help with SEO, including keyword research, link building, and site audits.

While Moz isn’t cheap, it can be a valuable resource for agencies looking to improve their search engine optimization efforts.

The Best Project Management Tools

Project management is crucial for agencies to keep track of deadlines, deliverables, and client expectations.

There are many great project management tools out there, but some of our favorites include Asana, Basecamp, and Trello.

Asana is a robust platform that offers a variety of features for managing projects big and small.

It’s especially helpful for larger teams because it allows you to break projects down into smaller tasks and assign them to specific team members.

Basecamp is another great option for managing projects, especially if you’re working with clients who need visibility into your process.

Basecamp offers features like client portals and automatic progress reports so everyone stays up-to-date on the project status.

Trello is a simple Kanban-style project management tool that’s perfect for small teams or those just getting started with project management software.

It’s easy to use and very visual, which makes it ideal for creatives who want to see their projects laid out intuitively.

The Best Marketing Tools

Marketing is a complex process that requires the use of many different tools to be successful.

Some essential marketing tools for agencies include a CRM, an email marketing platform, and social media management software.

A CRM (customer relationship management) tool is essential for managing leads and keeping track of your interactions with prospects and customers.

Salesforce is a popular CRM option for agencies, but there are many others to choose from depending on your needs.

An email marketing platform like Mailchimp or Constant Contact can help you stay in touch with your list, automate your email marketing efforts, and track your results.

Social media management software like Hootsuite or Sprout Social can help you save time by scheduling posts, analyzing your social media analytics, and engaging with your audience.

The Best Sales Tools

If you’re in the business of selling products or services, then you need a sales toolkit that will help you close more deals and grow your revenue.

Some great sales tools for agencies include proposal software, contract management software, and lead generation software.

Proposal software like Bidsketch or Proposify can help you create professional proposals quickly and efficiently so that you can close more deals.

Contract management software like DocuSign or Hellosign can help you streamline the contract process so that you can get agreements signed faster and avoid any misunderstandings down the road.

Lead generation software like LeadPages or OptinMonster can help you capture more leads by creating beautiful landing pages and pop-ups that convert website visitors into subscribers.

The Best Customer Service Tools

Customer service is a critical part of any business, but it’s especially important for agencies that need to maintain good relationships with their clients.

Some great customer service tools for agencies include live chat software, help desk software, and knowledge base software.

Live chat software like Intercom or Drift can help you provide instant customer support so that you can resolve issues quickly and efficiently.

Help desk software like Zendesk or Freshdesk can help you keep track of all your customer support requests in one place so that nothing falls through the cracks.

Knowledge base software like HelpScout or KnowledgeOwl can help you create a self-service resource center for your customers so that they can find answers to their questions without having to contact you directly.

What to Look for when Selecting Marketing Tools for your Agency?

When selecting marketing tools for your agency, it is important to consider a few factors.

First, what is your budget?

There are many great marketing tools available, but some of them can be quite expensive.

Second, what is your team's skill level?

If you have a team of experienced marketers, they will likely be able to use more complex tools than if you have a team of beginners.

Third, what are your goals?

What do you hope to achieve with your marketing campaigns?

Once you have answers to these questions, you can start looking at specific tools.

There are a few different types of marketing tools available.

The most common are research tools, project management tools, marketing automation tools, and analytics tools.

Research tools help you gather data about your target audience and market trends.

Project management tools help you keep track of your campaigns and tasks.

Marketing automation tools help you automate repetitive tasks so that you can focus on other aspects of your business.

Analytics tools help you track your progress and measure the results of your campaigns.

When choosing marketing tools for your agency, it is important to select ones that fit your needs and budget.

There are many great options available, so take the time to compare features and prices before making a final decision.

What to Look for when Selecting Marketing Tools for your Agency?
What to Look for when Selecting Marketing Tools for your Agency?

Conversion Optimization Tools

As a digital marketing agency, one of the most important tools you can use is a conversion optimization tool.

This type of tool allows you to track and analyze your website traffic, as well as your social media traffic.

By understanding where your traffic is coming from and what actions they are taking on your website, you can better optimize your website and campaigns for conversions.

There are much different marketing analytics and social media reporting tools available, but some of the most popular include Google Analytics, HubSpot, and social status.

Each of these tools has its strengths and weaknesses, so it's important to choose the right one for your needs.

Google Analytics is a free tool that provides detailed insights into your website traffic.

It can be used to track where your traffic is coming from, what actions they are taking on your website, and how well your campaigns are performing.

However, it can be difficult to set up and interpret the data if you're not familiar with web analytics.

HubSpot is a paid tool that offers similar functionality to Google Analytics, but with an easier-to-use interface.

It also includes additional features such as email tracking and contact management.

However, it can be expensive for small businesses or startups.

social status is a free social media reporting tool that provides insights into your Facebook and Twitter engagements.

It can help you understand what content is resonating with your audience and which posts are driving the most clicks and engagement.

Project Management Agency Tools

There are many project management tools available, but not all of them are created equal.

When choosing a project management tool for your agency, you need to consider your specific needs and requirements.

Some things you might want to look for include:

  1. Ease of Use.
  2. Scalability.
  3. Collaboration Features.
  4. Integrations with other Tools.


  • Xero is an online accounting software that agencies can use to keep track of their finances.
  • It has features like invoicing, bill payments, and expense tracking.
  • Xero is a great tool for agencies because it is easy to use and gives you a clear overview of your finances.


  • Trello is a flexible and visual project management tool that agencies can use to manage projects of all sizes.
  • It has a variety of features that make it easy to use, including kanban boards, card views, calendar views, and more.
  • Trello also offers integration with many other tools, making it a great option for agencies that want to streamline their workflow.


  • ClickUp is another cloud-based project management tool that offers agencies many benefits, including custom views, task lists, Gantt charts, and more.
  • ClickUp also integrates with many other tools so you can manage all aspects of your projects in one place.


  • Wix is a website builder that allows you to create a website without having to code.
  • It has a drag-and-drop interface that makes it easy to use, even for beginners.
  • You can choose from a variety of templates and designs, or you can create your own.
  • Wix also offers eCommerce features, so you can sell products on your website.

  • is a project management tool that helps you keep track of your projects and tasks.
  • It has a visual interface that makes it easy to see what needs to be done and when.
  • You can also collaborate with other team members and share files.
  • also offers a mobile app so you can access your projects on the go.


  • Ahrefs is an SEO tool that helps you improve your website's ranking in search engines.
  • It provides detailed reports on your website's traffic and keywords, so you can see what's working and what isn't.
  • Ahrefs also offers a competitive analysis tool, so you can see how your website stacks up against your competitors.

Accounting and Invoice Tools

Accounting and invoicing tools help you keep track of your finances and customers' payments.

They often come with features such as invoicing, tracking expenses, and creating financial reports. Some accounting and invoicing tools also offer online payment options, so customers can pay their invoices online.


  • Systematic is a project management tool that helps agencies keep track of their projects and clients.
  • It has a customizable interface that allows agencies to tailor it to their specific needs.
  • Systematic also offers features such as task management, time tracking, invoicing, and client portals.


  • Shopify is a platform for businesses of all sizes to create an online store.
  • It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features.
  • Shopify is one of the most popular eCommerce platforms on the market, powering over 1 million businesses in 175 countries.
  • It's loved by entrepreneurs for its ease of use, flexibility, and scalability.
  • Whether you're just starting or you're looking to take your business to the next level, Shopify has everything you need to build a successful online store.

Some of the key features that make Shopify so popular are:

  1. Customizable themes, Shopify offers a wide range of customizable themes to give your store a professional look that reflects your brand.
  2. Easy checkout process, The checkout process is quick and easy, which helps increase conversion rates.
  3. Wide range of features, Shopify offers a wide range of features to help you run your business smoothly, including accounting, marketing, shipping, and more.

Marketing and Analytics Tools


  • UpLead is a powerful marketing and sales tool that allows you to quickly and easily find the right leads for your business.
  • It's simple to use and offers a wide range of features, making it a valuable tool for any agency.


  • HubSpot is a comprehensive marketing and sales platform that offers a wide range of features and tools.
  • It's easy to use and helps you to efficiently manage your marketing and sales efforts.


  • Messages are an essential tool for any agency as it allows you to easily keep track of all your communications with clients in one place.
  • It's simple to use and offers a wide range of features, making it a valuable tool for any agency.


  • JotForm is a powerful online form builder that makes it easy to create forms and collect data from your clients.
  • It's simple to use and offers a wide range of features, making it a valuable tool for any agency.


  • Tidio is an essential live chat tool that allows you to easily communicate with your website visitors in real time.
  • It's simple to use and offers a wide range of features, making it a valuable tool for any agency.


  • AnalysesLiveSession is a powerful digital marketing tool that enables agencies to track conversions and optimize their campaigns in real time.
  • With LiveSession, agencies can see which campaigns are performing well and make changes on the fly to improve results.
  • Additionally, LiveSession provides detailed reports that show how each campaign is performing, so agencies can fine-tune their strategies for maximum impact.


  • MobileMonkey is another essential tool for digital marketing agencies. It allows you to create chatbots for your website or Facebook Messenger, making it easy to engage with leads and customers.
  • Chatbots can automate many tasks, such as answering frequently asked questions or providing support 24/7.
  • With MobileMonkey, you can also segment your audience and send targeted messages based on interests or demographics.


  • Optimizely is a must-have tool for any agency that wants to improve its conversion rate.
  • With Optimizely, you can run A/B tests on your website or landing pages to see which version performs better with your target audience.
  • Additionally, Optimizely provides detailed reports that show you how each test performed, so you can learn from your results and continue to improve your conversion rate over time.

Social Media Tools

Social media platforms like Facebook, Twitter, and Instagram are essential for any digital marketing agency.

With social media tools like Hootsuite and Sprout Social, you can easily manage all of your social media accounts in one place.

These tools enable you to post content regularly, respond to comments and messages quickly, and track your performance with analytics reports.

Additionally, many social media tools offer features like scheduling and team collaboration that make it easy for multiple people to work on a social media campaign together.


  • Rebranding is a big decision for any business—and it should not be taken lightly. But if done correctly, rebranding can have a major impact on your business's bottom line.
  • There are many factors to consider when planning a rebrand—from choosing the right name and logo to updating your website and marketing collateral—but with the help of a professional agency (like Nifty!), the process can be seamless (and successful).


  • Buffer is a social media management platform that helps businesses grow their social media presence.
  • With Buffer, you can schedule and publish content, track your audience engagement, and measure your results.

Promo Republic

  • Promo Republic is a social media marketing platform that provides users with templates, tools, and resources to create and optimize their social media posts.
  • With Promo Republic, you can easily create high-quality content for all your social media channels in one place.


  • Planable is a social media collaboration platform that helps businesses plan, create, and publish great content on all their social media channels.
  • With Planable, you can get feedback and approvals from your team before you publish anything on social media.

How does Nifty benefit agencies?

Nifty is a cloud-based project management tool that offers agencies many benefits, including scalability, flexibility, and integrations with other tools.

Nifty is easy to use and helps agencies keep track of projects from start to finish.

It also offers a free trial so you can try it before you commit to using it long-term.


The best digital marketing agency tools are the ones that help you save time and scale your business.

Look for tools that offer research, project management, marketing, sales, and customer service features.

When selecting marketing tools for your agency, consider automation and reporting capabilities.

The best agency tool is the one that meets your specific needs.

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