Facebook Insights Explained: Drive Growth to Web, Mobile & More

Facebook Analytics - A Complete Guide

In today's world, one of the most important tools for businesses is analytics.

With so much data available, it can be difficult to know where to start.

However, Facebook Analytics is a great place to begin.

Facebook Insights Explained: Drive Growth to Web, Mobile & More
Facebook Insights Explained: Drive Growth to Web, Mobile & More

It can help you understand your audience, optimize your campaigns, and measure your success.

Here's everything you need to know about Facebook Analytics.

Do people still use Facebook data?

How can we start without the right tools?

Facebook analytics will affect how we operate.

Understanding social media analytics is crucial to all marketing strategies.

I'll tell you why you should use Facebook analytics to measure how much data it takes to improve a website.

What tools are best for Facebook analytics?

What is Facebook Analytics?

Facebook Analytics collects data about how people interact with your business on Facebook.

This includes information about the number of people who see, click, comment on, or share your posts.

It also includes information about the number of people who visit your website or use your mobile app after seeing a Facebook ad.

How does Facebook Analytics Work?

Facebook Analytics uses the information it collects to help you understand how well your business is doing on Facebook.

You can use this information to improve your Facebook marketing campaigns and better target your audience.

How to Use Facebook Analytics

To use Facebook Analytics, you first need to set it up.

To do this, you'll need to create a business page on Facebook if you haven't already.

Once you have a business page set up, you can then access the analytics tool by going to the Insights tab.

To get started, click on the "Create Page" button in the top right-hand corner of Facebook.

Choose "Business or Brand" as the type of page you want to create.

Fill out the required information about your business, such as your business name, category, and contact information.

Once your page is created, you can then access the analytics tool by clicking on the "Insights" tab in the top navigation bar.

Creating Goals in Facebook Analytics

  • Once you're in the Insights tab, you'll see an overview of how your page is performing.
  • To set up goals, click on the "Actions" drop-down menu and select "Edit Goals".
  • From here, you can add goals that are specific to your business and track your progress over time.
  • For example, if one of your goals is to increase web traffic from Facebook, you can track how many people are clicking through to your website from your Facebook page.

Using the Insights Tab

  • The Insights tab is where you can see all of your data and analytics for your Facebook page in one place.
  • You can use this data to track your progress over time and see which areas need improvement.
  • For example, if you want to see how well your posts are performing, click on the "Posts" tab in the left-hand navigation menu.
  • Here, you'll be able to see how many people have seen each post and how many people have engaged with it (liked it, commented on it, shared it).

Benefits of Using Facebook Analytics

Facebook Analytics is a powerful tool that can help you measure your website's traffic and track how users interact with your site.

By understanding these metrics, you can make changes to your site to improve the user experience and drive more traffic.

Increasing Mobile App Engagement

  • Mobile apps are increasingly important for businesses, and Facebook Analytics can help you track how users are interacting with your app.
  • By understanding app engagement metrics, you can make changes to improve the user experience and drive more downloads and usage.

Optimizing Campaigns

  • Facebook Ads are a powerful way to reach potential customers, but it's important to track how well your ads are performing.
  • Facebook Analytics can help you understand your campaign's reach, engagement, and conversion rate so that you can optimize your ad spend for maximum ROI.

Facebook Analytics: How to Analyze your Data?

Facebook has high popularity among marketers not just due to its sheer user numbers but also for its analytics capability.

Although Facebook discontinued its Facebook Analytics service on May 20, 2021, there are other tools for marketing analytics to help you.

The Beginner's Guide to Facebook Insights (Actionable Tips Included)

Facebook Insights offers powerful analytics for Facebook.

When I dig into Facebook Insights I get a lot of valuable insight into the content on the website.

The Insights platform helps you identify the ways your page resonates with your target audience, and your page's expansion, and gives your audience a great overview of how it will grow.

A Beginner Guide to Facebook Insights [+ Step-by-Step Instructions]

If your company is running its own Facebook page you need to understand your Dashboard.

It provides information on how your pages work and is crucial to growing a site.

Facebook insight is an effective tool every marketer will want to take advantage of. We talk about Facebook insights in more detail.

How Can I Use Facebook Insights to Analyze my Activities

Can I increase Facebook organically?

Is there any way I can use Facebook insights on a website like Facebook's website?

Here you will find some tips to improve an organic Facebook campaign by analyzing and using the results.

How to Use Facebook Insights API?

Facebook's Insights API is a popular API to collect advertising data and analyze the performance of ads.

It can also help gather data that can help track a particular business.

To obtain this data you need to decide what data you are trying to extract and then, create access tokens and only your team can access it.

You will be asked where you can get this information, like a spreadsheet or ads in HubSpot Marketing Hub for a specific website.

It allows you to connect your Insight APIs to the system and match them against information stored in the CRM system.

How do I Read Facebook Analytics?

Facebook analytics can give you insights into how people are using your app or website, what actions they're taking, and where they're coming from.

You can use this information to improve your product and grow your business.

How do I Use Facebook Analytics Tools?

There are a few different ways to access Facebook analytics.

The easiest way is to use the Insights tool on your business page.

This will give you an overview of how your page is performing, including reach, engagement, and clicks.

You can also use the Facebook Analytics app to track detailed data about your app or website usage.

To do this, you'll need to create a new app or website in the developer portal and add the Facebook Analytics code to your site.

How Important is Facebook Analytics?

Facebook analytics is a valuable tool for businesses of all sizes.

It can help you understand how people are using your product and identify areas for improvement.

By tracking key metrics, you can make data-driven decisions that will help you grow your business.

What Facebook Analytics Should I Track?

There are a few different metrics that you can track with Facebook analytics, depending on your goals.

Some important ones to consider include reach, engagement, clicks, and conversions.

You can also track specific events that happen on your app or website, such as signups or purchases.

How do you Analyze Facebook Metrics?

The best way to analyze Facebook metrics is to look at them over time and compare them to other metrics to see if there are any trends or patterns.

You can also segment your data by things like age, gender, or location to get a more detailed picture of your audience.

How do I Analyze Facebook Post Data?

Facebook Analytics is a tool that provides insights about the performance of your page and your posts.

It can tell you how many people have seen your posts, how many people have engaged with your posts, and what kind of reaction your posts are getting.

What is a Call to Action Button on Facebook Quizlet?

A call to action button on Facebook is a button that allows you to promote a specific action, such as signing up for a newsletter or downloading a white paper.

How to using Hashtags on Facebook?

The number of hashtags you use on Facebook should be determined by the level of engagement you want to maintain with your audience.

If you want to maintain high levels of engagement, then using 1-3 hashtags is a good idea.

If you want to keep your audience engaged but don't want to spam them with too many hashtags, then using 4-5 hashtags is a good idea.

If you're trying to reach a new audience or increase the visibility of your posts, then using 6-7 hashtags is a good idea.

Finally, if you're looking to get the most out of your hashtag strategy, then using 13-15 hashtags is a good idea.

How do I Set up Facebook Analytics?

To find your post analytics on Facebook, go to your page, click on the "Insights" tab, and then click "Posts".

From there, you can see how many people have seen your post, how many people have engaged with it, and what the reach of your post is.

Is There Analytics for Facebook?

Yes, Facebook does have free analytics tools that you can use to track your page's performance.

To access these tools, go to your page and click on the "Insights" tab.

From there, you can see how your page is performing in terms of likes, reach, engagement, and more.

Does Facebook have Free Analytics?

Yes, as mentioned above, Facebook does have free analytics tools that you can use to track your page's performance.

To access these tools, go to your page and click on the "Insights" tab.

Why did Facebook Get Rid of Analytics?

Facebook didn't get rid of analytics - they just made some changes to how it works.

The change that has gotten the most attention is that Facebook no longer allows you to see the number of times a Page has been Liked or Shared from external websites (including Like buttons on other websites).

Discover the Advantages of Facebook Analytics

With nearly 2 billion active users per month in the world, Facebook is the biggest social platform according to Statista.

Although Facebook's free Facebook Analysers tool will cease to be offered on January 1, 2021, the company has many other options to collect valuable data.

Monitoring Facebook analytics is crucial in any business, despite advertising investment.

Through Facebook analysis, you can learn about when people engage in your site's content.

Tracking Facebook users' interactions with brands provide numerous advantages.

Facebook Business Suite

  • After removing Facebook's Analytics, Facebook is encouraging the administrator of the Facebook Business Suite.
  • Currently, Facebook offers multiple tools which allow monetizing Facebook and Instagram pages simultaneously and also provide messaging, advertising scheduling, and analytics.
  • We're going to use Facebook BusinessSuite's analysis software.
  • Insight is your dedicated space that contains metrics about audiences.

This Insight dashboard contains four important dashboards:


  • Socialinsider allows users to view all their social media data and share them in their profile on Facebook with friends.
  • With social Insider, you can measure Facebook page activity and view all relevant metrics.
  • In addition, you can boost your social networks by comparing your posts to the leading social media influencers and industry players.
  • It not only makes your social networking data analysis much less time-consuming.

Facebook Insights

  • The Facebook dashboard allows you to view analytics on your Facebook business page.
  • Insights are located in the left corner of your webpage. Insights provide analytics on Facebook users' behavior.
  • It gives you basic Facebook statistics, such as page views, page likes, page reach on Paid and Organic Posts, and insight into your competitors.
  • Remember that Facebook Analytics only allows users to view incoming data.

Facebook Pixels

  • Can anyone get on Facebook?
  • Facebook Pixels tell you.
  • Your website will show Pixels.
  • You then see which advertisements attract visitors to your page.
  • The ads are displayed by different advertisers.
  • This will be your decision-making process based on facts.
  • You'll know how to convert people to convert more easily.

Facebook Creator Studio

  • Facebook Creator Studio looks much like Facebook Insights except that it provides more detailed analytics on the pages, including video clips.
  • This native app allows measurement.

Facebook Business Suite Insights

  • While Facebook Business Suite was released in September 2020, it is still gradually rolling out to users.
  • Even though the Business suite isn't available yet you can use analytics tools via an Android or Windows mobile app.
  • To access the desktop version, click the Facebook business website and choose Insights.
  • The mobile app will show the Insights tab.
  • Both versions provide automatic data aggregation on Facebook or linked Instagram accounts.
  • The purpose will be Facebook's in-depth insights.

Content Report

  • This tab provides control over your metric information.
  • If you are a Facebook user you can choose organic Facebook posts.
  • Alternatively, you may sort column content in the order of response, comments, share, or date to view important metrics.
  • Sorting by reach to know if posts helped boost brand visibility, or sorting by engagement for a better look at the posts driving a conversation.
  • Check out the best-performing posts for an insight into the factors that have boosted results. You should take this into account when creating content for the next promotional campaign.
  • User-generated content can help increase brand exposure.

Results Report

  • Tell me the number of people viewing this article.
  • The result screen shows the Facebook page's reach in terms of the number and type of visitors that the page has received and whether it is decreasing in value.
  • Click on an item to view daily updates.
  • It's essential to make the page on the correct path.
  • You can easily assess whether the team has lost or exceeded its goals by reaching them.
  • You can also pinpoint days in which reaching has risen or decreased, so it can understand audience habits.

Audience Report

  • For better insights, click on the page's audience reports and follow the link.
  • Check your current audience tab with age and gender breakdown along with your audience's top cities.
  • The more information you have about your audience, the greater the opportunity to create something that resonates.
  • Depending in part on the type of question or post, the data about age or gender can help shape your message.
  • It helps make your content easier to understand so people find and use your services efficiently.

Content Insights

  • For a review of the performance of your post, click on the publish tab in Creator Studio.
  • Click the button above to check impressions, engagements, or link click metrics of the article.
  • Please see any posts to see if there are any interesting comments.
  • Use the information collected to learn how your audience reacts or if followers don't see your content at all.
  • Use your analytics to develop content for your goals more effectively.


  • Are Facebook Stories Shared on Instagram?
  • Creator Studio has story performance data but only for an arbitrary duration.
  • Check these reports daily to be sure the data are accessible within a few days.
  • With Creator Studio Story reports it is easy to analyze open engagement statistics as they include comparative metrics.
  • This report only provides daily metric data although you can view the stories separately from the Published Tab.

Facebook Page Insights

  • If you've been using Facebook's page insights tool you can continue using the analytics tool from November 2021.
  • When opening a Business Managers page you can navigate to Page Insights.
  • This will allow you to test Business Suite / Creator Studio Insight.
  • PageInsight provides data that goes far beyond data relating to content/audience metrics.
  • If you wish to know how many visitors have acted on their websites you can find a great amount.

Post Engagement

  • For content, analysis sees the post tab.
  • See the average reach for each post type so you'll know how the audience responds most.
  • Please see the metric data from each page.
  • Unlike Creator Studio Page Insights shows engagement for content that has been published and shows clickthroughs and negative comments.
  • For videos and story metrics, you may find deeper information.
  • Click on Video for information about how many minutes a video was tallied and identifies the best-performing video.
  • Navigate to the story page to view the daily breakdown of openings and interactions.

Page Actions and Views

  • Do people have questions about their page?
  • Select the Page Action to see if a visitor has clicked a button on the webpage or clicked a button on a call to action button.
  • You can see age gender, and location/device breakdowns for each action as viewed below.
  • Select the tab Views to see how the visitor views the webpage.
  • You can also check to see that people are seeing reviews of your site.
  • There are demographics and device breakdowns for each segment below.
  • It can be helpful to know how many people want to talk with your business efficiently.

Page Likes and Followers

  • Page Insight allows you to track your visitors (people who like your site and follow your site), and the content they see.
  • It displays how many users your website received or lost over some time, whether the number is paid organically or paid for the same.
  • Page Insight also shows you how a page gained fans.
  • In some instances, the content of an internet page might have aided in increasing a user base.
  • this is different from many of these strategies.

Post Reach

  • Page Insights shows the overall reach of any page by displaying engagements.
  • It allows a user to identify the best audience for a particular activity and compare it with other actions.
  • Page Insight shows a monthly breakdown of the negative feedback.
  • This shows when users hide your posts or view your pages.
  • Check the negative review tracking system to see if a page should be removed when publishing.

People Reports

  • Page Insights looks very similar to a creator's audience reporting system.
  • The tool also gives detailed data to users in their profiles.
  • Pages Insights also provides information about the audience and users who visited your pages.
  • Use the People Engaged report if you want to know how many people respond.

Facebook Creator Studio Insights

Although Creator Studio was launched just a few months after Facebook introduced it's Business Suite, Creator Studio is much more widely accessible.

When a business has Facebook pages, you can create a web-based website and use it for content scheduling and analytics.

Does that mean a difference in tooling?

Creator Studio provides a more detailed insight into a Facebook page.

That makes it easier to gather more information.

Facebook Creator Studio Insights
Facebook Creator Studio Insights

Page Overview

  • It looks similar to the report for Business Suite Results.
  • You can see cumulative reach for varying periods, or move around graphs to view metrics for a given day.
  • Creator Studio improves comparative information by simplifying comparison.
  • This chart shows line graphs for both the current and the comparative periods to show performance changes in real-time.
  • Hover any day and see your numbers immediately.
  • Use these statistics to see how your website performs in real-time.

Video Insights

  • You will also enjoy creating and editing videos to meet Facebook marketing objectives.
  • Under the Videos report, you can see how many minutes are viewed in a given day.
  • Move around the day to see comparative metrics for the video performance of an online site.
  • You may even visit our video engagement tab to compare liked and commenting views.
  • Scroll through all the reports in the top left-hand corner to find the top videos.
  • Get this data to pinpoint the highest-rated videos for upcoming projects that will follow similar themes.

Audience Analysis

  • Then click on the Audiences tab and then click Followers.
  • Similar to the business suite, Creator Studio provides gender and place information.
  • Continue and you'll see much more info regarding you.
  • For example, you will be able to track what time your followers use Facebook with a colored hour-by-hour breakdown.
  • Use this information to determine what time to publish your content.

Facebook Page Analytics

Putting together marketing strategies is often difficult to implement but not impossible.

You've got to know Facebook Analytics so you can develop an effective strategy.

Facebook Analytics metrics are designed to help you understand the steps to improve Facebook’s reputation over the coming years.

Your goal is to convince customers about what products you offer.

Fans Growth

  • Building an online presence on social media networks can be difficult.
  • Challenges will make you leave your comfort zone and allow you to be creative.
  • Getting reputable and recognizable brands and their name is difficult to do in a world in which it is difficult to claim an invention of the wheel.
  • It was all said and shared by a person just as you thought.
  • So you must explain your company's philosophy without sounding like everything else.
  • Social media platforms should have strong content to get results.

Page Views

  • A Facebook metric worth monitoring is view counts, as well.
  • It's a KPI whose results include total post-levels.
  • Page views represent the total views on your Facebook page.
  • Users have a lot of different options to visit your site and find you.
  • Often, people will look at the company in search results after hearing about its brand on Facebook.
  • Others could click on your advertisement or direct to your company's Facebook pages.
  • Facebook also has the ability for users to click on a link on your Facebook page from tags.

Best Posting Time

  • When you post on social media, you must make sure that the audience will be watching your post.
  • Having a long and effective post period can improve your social analytics.
  • Since your posts need to have a big effect on a user's interaction to keep them from reading your content you should try and post at the optimal time of night.
  • Currently, most Facebook postings start around 10 a.m. and 6 p.m., so it is essential to test and improve your posting time to reflect how much time you have.

Reach Out

  • Facebook's Reach metrics also help you increase the brand's visibility to the public.
  • By using these societal metrics you can find out what percentage of people see the content in their feeds.
  • The maximum amount of views your Facebook page receives from every single user scrolling past your website.
  • It is your responsibility to publish your content in the news feed if someone follows you on Facebook.
  • When you're looking for more exposure beyond your organic reach, try some ads.


  • Engagement is the key metric that helps develop local communities.
  • You can see how many people like and comment on posts.
  • To understand how much of your users are engaged by your posts, you can also look up an insightful Facebook Analytics measure.
  • To calculate the average engagement rate per page from a follower, it is necessary to divide interactions, comment, and share in the total post count and divide it into 100.


  • Impressions are the number of views by users based on how many views you get.
  • Facebook analytics metrics are incredibly useful because they can tell you whether or not you can improve your branding.
  • The more people you've posted on social media, the more likely you are to be an interesting person.
  • Facebook provides an Integrated Dashboard button with which you can learn more useful Facebook KPIs.

Post Types

  • You should be aware of the types of posts coming up.
  • Measure your post's engagement with its audience.
  • You can see more posts and insights using analytics software.
  • SocialInsider is the best tool for monitoring more metrics for your business.

Key Facebook Analytics Metrics to Track

The way people use a website is to view your website, view videos live, or click on a link to the website.

Advertisers must understand the motivation and behavior behind each of the above Facebook analytics techniques.

Facebook Page Insights vs Facebook Audience Insights

Facebook Audience Insights has a similar function to Facebook Insights, despite the same name differences.

Facebook Insights displays data about your website users.

Facebook Audience Insights is a specialized tool used to track and optimize Facebook audiences and helps marketers understand their audience.

The site also includes statistics on users' demographics including location, relationships, and status.

Page Summary

  • The page summary shows your Page's main statistics in the last 7 days like page likes, posting engagement, and reach.
  • The graph shows the percentage variation over the previous period as well as a graph for the period.
  • This section helps you quickly assess the effectiveness of your Facebook website.
  • When it comes to building a website you can view your pages quickly and easily.
  • When you post a video to drive traffic you'll quickly find out what strategy you've used.

Pages to Watch

  • Pages are a popular feature on Facebook.
  • This lets you compare the pages on one page with others you wish to see.
  • By clicking any page you will find the most interesting posts from each week.
  • It helps you understand your Facebook page in comparison to your competitors.
  • The top posts on these websites can help you stay up to date about the latest in your field.

Video Engagement

  • Video engagement is Facebook analytics data.
  • The chances of your followers becoming more loyal and recognizable grow significantly.
  • Is there any need to improve the content type for your site?
  • It is clear that watching videos that feature enticing filters, transitions and informational bits of info is much more relaxing than reading an article.


  • Although self-explanatory, location metrics remain important to note.
  • For your audience, you will be able to know which cities are the largest in your audience.
  • If your business is focused on the local area, be careful when monitoring the locals.

Age and Gender

  • Its pretty simple metrics can be tracked.
  • It’s easy to track a user’s age and gender distribution using Facebook Insights and analytics software.

Net Likes

  • This graph shows how many Likes your Page gets every day and shows how many Likes and Likes your Page is receiving.
  • While a good number of Likes can be viewed online it also helps track the trend.

Where Your Page Likes Happened

  • This graph shows you how your page liked a page suggested by Facebook.
  • In other words, when you run ads on Facebook you can increase the portion of the ad.

Total Page Likes as of Today

  • It shows a chart showing how the page likes you are doing.
  • It would be good if graphs showed plateaus.

How to Interpret your Facebook Analytics Data?

The following section focuses on using Facebook page data to analyze competitor information and improve channel performance.

Analyze what they're Doing

  • Once you identify the top competitors, it can be an expensive job.
  • However, users can download Sprout Social's Facebook competitor list from their Facebook account.
  • The reports share audience growth rates and allow users to track the number of days a fan has posted or the messages a person sent.
  • The most useful aspect of the analysis is probably the text size chart showing the average number posted and the total number of views.
  • It can also help evaluate your campaign against competitors and may encourage relaunching your campaign on the platform.

Facebook Likes

  • It is just about how many times people clicked on your post and liked it.
  • Likes on Facebook indicate that someone is liking your posts.
  • This is a metric that is constantly improving as this shows the viewer has an initial connection to your content.
  • The Lifetime Likes tab displays a list of the most liked pages in the timeframe.
  • It can be used to find the exact days when the popularity has spiked.
  • Comparing these pages to posts will allow you to see the posts that generated the maximum number of likes on the page, and increase the overall number of likes.

Gather Your Data

  • Now, we can look at what your competitor's performance is like and we should start thinking again.
  • This is where we gather information about your business using Social or Facebook Insights.
  • Insights can be easily accessed from Facebook.
  • Facebook Insights defaults its data span to 28 days, so you may adjust it depending on your need.
  • If you want data from Facebook you can view it by clicking on the Overview button and then exporting it.
  • The popup shows three data types to export: site data, post data, or video information.

Analyze Your Facebook Page Data

Once you have the information, you can start looking at the results.

I recommend splitting the whole thing into two parts. We start with page-by-page metrics before we analyze post-performance individually.

Before you start looking through the data, you will find it helpful to determine key indicators (KPI).

Depending on the type and size of the link clicked, your KPI may be linked to link clicks.

If the goal is to build community, set a KPI for engagement statistics.


  • People sharing your Facebook posts will be more likely to find your posts resonate with them.
  • In other words, they wouldn't give this to friends and followers without striking any chords.
  • If the sharing is done by fans, this action will increase Edgerank scores and increase its reach to users.
  • A search of posts that receive the most comments can identify the most shared content in the post.
  • It allows you to create content that people want to share with you.


  • Comments give you immediate feedback from a target audience.
  • Not every comment is great and negative comments can indicate a need to pause or revisit what your blog is about.
  • Positive comments are an indicator of the resonance of content aimed at your audience.
  • More comments will boost Edgerank's algorithm no matter how they're perceived.
  • Just avoid posting something unless you are aware it's somewhat edgy and you're worried about the next step.

Link and Post Clicks

  • As content becomes engaging, it is natural for it to become more accessible.
  • When you keep your clickthroughs steady, you will increase the number of visitors to your website.
  • The lifetime posts tab Consumer by Type contains these statistics that are part of Facebook's Consumption metrics.
  • This is a post on which people are willing to do anything.
  • To see how much traffic is received, click the Facebook top post widgets and click on the click button.

Video Statistics

  • The page data also includes information about the content of your videos and the way users react.
  • You can access the information on total video views in this tab.
  • Then it has a table showing the daily total times that a video is seen again, which is how frequently the video played the first time.
  • More than one play demonstrates that a person has viewed the video on your website.

Post Frequency and Engagement

  • Check out Facebook page statistics from Sprout.
  • In this report, you will find information about the content you've published and how well each post performs on the website.
  • You can also look into impressions and share the responses to a post a bit differently from the post itself.

Facebook Page Engagement

  • Engaging users include the number of people who clicked on your post and have not generated any story and the number of people who wrote a story about your website.
  • This is another important indicator because people create stories that you write.

Bot Statistics

  • When we talk about Facebook, we will be monitoring their performance.
  • The report shows the number of conversations between users and chatbots on Facebook, the number of chatbot interactions, and quick response times.

Audience Growth

  • The Facebook Competition Report helps you compare Facebook audience growth with competitors.
  • You can view competition average messages sent and received, and individual posts engagement.

Analyze your Competitors

  • The information from the Facebook Insights app attached to your Facebook Business Page provides valuable information; it is best to analyze Facebook to find your competitors.

Comments, Likes, and Shares

  • Your content managers need to know the best way to connect with people.
  • Once we know what post worked we can copy the results.

Facebook Page Reach

  • Reach refers to the number of people whose views are visible or who interact with your blog and can include negative experiences.


  • Set your date and comparisons of your averages.
  • You can select your data in the bottom corner of the site and compare your data to each metric using the click on the metric.
  • Get a clear picture of the activity on your site.
  • Facebook shows you active postings in decreasing order.
  • The number of people reaching this site rose significantly on February 22.
  • When I clicked February 22 on the graph, I realized this post started the same day and the readers liked it too.

Total reach

  • Total reach is a measure of how many people saw your website.
  • It can include a page post, ad, mention, or if you are check-in in. Post Reach gives us insights into organic and paid reach.
  • The above figure represents the total of the total reached over the last quarter and it shows good growth.

Hide, Report as Spam, and Likes

  • "Hide the post or post, hide any posts or post reports being treated with negativity".
  • This method tells Facebook users to avoid looking at the content of the site's posts.
  • Facebook shows these messages to a broader audience. It is great to monitor this graph.


  • The chart only appears when people respond to a Facebook post with a large number of comments and responses.
  • It helps us understand the sentiments in the posts you write.

Responses, Comments, and Shares

  • Upon a post receiving engagement, Facebook will provide a better user experience because people have an interest in a certain piece of text.


Facebook Analytics is a powerful tool that can help you drive growth for your business on the web, mobile, and more.

By understanding how to read Facebook analytics, you can glean valuable insights into your audience and how they interact with your content.

Additionally, setting up Facebook analytics is relatively easy and only requires a few minutes of your time.

The benefits of using Facebook analytics are numerous, but some of the most notable include increased web traffic, increased mobile app engagement, and optimized campaigns.

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