Facebook Video Ads: 15 Essential Best Practices

Facebook Video Ads

Are you looking to create Facebook video ads that are both effective and engaging?

If so, you're in the right place.

Facebook Video Ads: 15 Essential Best Practices
Facebook Video Ads: 15 Essential Best Practices

In this blog post, we'll share 15 essential best practices for creating Facebook video ads that will help you get the most out of your advertising budget.

From deciding on a budget to writing a compelling script, we'll cover everything you need to know to create successful Facebook video ads.

So if you're ready to take your video advertising to the next level, read on.

How Long can Facebook Video Ads be?

There's no one answer to this question - it depends on your specific goals and objectives for the ad.

If you're trying to communicate a lot of information or tell a complex story, then a longer video might be necessary.

However, if you're simply trying to grab attention and get people interested in your product or service, then a shorter video might be more effective.

It's important to test different lengths and see what works best for your particular situation.

How do I Promote a Long Video on Facebook?

There are a few different ways to promote a long video on Facebook.

One option is to create a short teaser clip that gives viewers a taste of what they can expect from the full video.

You can also include an introductory description along with the video to give people some context before they watch it.

Finally, make sure to include relevant keywords and hashtags so that people can easily find your video when they're searching on Facebook.

How Long Should Videos be for Ads?

Again, there's no one answer to this question - it will depend on your specific goals and objectives for the ad.

That said, most experts recommend keeping videos under two minutes for maximum impact.

Remember that people have short attention spans online, so it's important to make your point quickly and concisely.

How Long is the Average Video on Facebook?

The average video on Facebook is about two minutes long.

However, as we mentioned above, there's no hard and fast rule about how long your video should be.

It all depends on your specific goals and objectives.

Can you Advertise a Video on Facebook?

There are a few different ways to advertise your video on Facebook.

You can use the Facebook Ads platform to create an ad that features your video, or you can boost a post that includes your video.

You can also add your video to a Facebook Page or Group, or upload it directly to Facebook.

How Does Facebook Video Advertising Work?

Facebook video advertising works by showing your ad to people who are most likely to be interested in it.

You can target your ad based on factors like age, gender, location, interests, and more.

You can also choose how much you want to spend on your ad campaign, and set a daily or lifetime budget.

How Much Does it Cost to Put a Video Ad on Facebook?

The cost of running a video ad on Facebook depends on many factors, including your budget, target audience, and the length of your ad.

Generally speaking, you can expect to pay around $10 per day for a short (15-second) ad targeting a small group of people (e.g., women aged 18-24 who live in the US and are interested in fashion).

All Facebook Ad Sizes You Need to Know in 2022

As a digital marketer, you need to know the ins and outs of every aspect of your field.

That includes being up-to-date on the latest changes in ad types, sizes, and specifications.

And with Facebook regularly changing its rules, it can be hard to keep up.

That’s why we’ve put together this comprehensive guide to all the Facebook ad sizes you need to know in 2022.

Whether you’re just getting started with Facebook advertising or you’re a seasoned pro, this guide will help make sure you’re using the right size ad for your campaign goals.

The Complete Guide to Facebook Video Specs

When it comes to videos on Facebook, there are a few things you need to keep in mind.

First, videos must be less than 4GB in file size and have a maximum length of 120 minutes.

The recommended resolution is at least 720p (1280 x 720 pixels), but 1080p (1920 x 1080 pixels) is best for full HD quality.

You can also upload an H.264 video with AAC audio or an MP4 video with AAC audio.

Additionally, your cover image should be a 16:9 aspect ratio and at least 1200 x 628 pixels for the highest quality image possible.

As for thumbnail images, they should be at least 180 x 180 pixels but no larger than 590 x 590 pixels.

Blog | Australian Internet Advertising

Now that we’ve gone over some of the basics of Facebook advertising, let’s take a more in-depth look at one type of ad in particular video ads.

Video ads are becoming increasingly popular on social media, as they allow businesses to tell their story in a more engaging way than traditional text or image ads.

And with more people watching videos on social media than ever before, now is the perfect time to start incorporating them into your marketing strategy.

But before you start creating your video ad, there are a few things you need to keep in mind.

Blog | Australian Internet Advertising
Blog | Australian Internet Advertising

Planning Your Video Ad Strategy

The first step in planning your video ad strategy is to decide on your objective.

What do you want to achieve with your video ad?

Are you looking to increase brand awareness, drive traffic to your website, or generate leads?

Once you know your objective, you can create a more targeted and effective video ad campaign.

Set Your Budget

  • After you've decided on your objective, the next step is to set a budget for your video ad campaign.
  • How much are you willing to spend on ads?
  • Keep in mind that video ads can be expensive, so it's important to set a realistic budget.
  • You don't want to overspend and end up with an ineffective ad campaign.

Choose Your Target Audience

  • Another important consideration when planning your video ad strategy is who you want to target with your ads.
  • Who is your ideal customer?
  • What demographics are they in?
  • What interests do they have?
  • When you know who you're targeting, you can create a more targeted and effective video ad campaign.

Decide on the Length of Your Video

  • One final consideration when planning your video ad strategy is the length of your video.
  • How long should it be?
  • Keep in mind that people have short attention spans, so it's important to make sure your video is concise and to the point.
  • You don't want to bore people with a long, drawn-out video that doesn't get its point across.

Creating Your Video Ad

  • The script for your video ad is critical to its success.
  • A great script will capture the attention of your target audience and persuade them to take action.

Here are some tips for writing a compelling script for your video ad:

  • Keep it short and sweet, The average attention span is short, so make sure your video ad is no longer than 30 seconds.
  • Write a catchy headline, The headline is the first thing people will see, so make sure it’s attention-grabbing and relevant to your video’s content.
  • Focus on the benefits, What’s in it for the viewer?
  • Why should they care about your product or service?
  • Highlight the benefits of what you’re offering in your script.
  • Tell a story, People love stories, so try to weave one into your video ad.
  • This will help engage viewers and make them remember your ad long after they’ve seen it.

Find the Right Video Production Company

  • Once you have a great script, it’s time to find a video production company that can bring your vision to life.

Here are some things to look for when choosing a video production company:

  1. Creative portfolio, Does their previous work align with the style of video you want to create?
  2. Cost, Can they produce a high-quality video within your budget?
  3. Communication, Do they seem easy to communicate with and open to collaboration?

  • Being able to effectively communicate with your video production company is crucial; you need to be on the same page to create a great final product.

Choose the Right Music

  • Music can set the tone for your entire video, so it’s important to choose wisely.
  • If you’re not sure where to start, there are plenty of websites that offer royalty-free music for videos.
  • Once you’ve found a few songs you like, send them to your video production company and see which one they think would be the best fit for your video.

Optimizing Your Video Ad

  • When it comes to choosing a thumbnail image for your video ad, you want to make sure that it is engaging and eye-catching.
  • The thumbnail image is what will appear in the news feed on Facebook, so you want to make sure that it catches people's attention and makes them want to watch the video.
  • Try to use an image that is relevant to the video content and that represents the video in a visually appealing way.

Write a Great Video Title

  • The title of your video ad is important for two reasons.
  • First, because it will be one of the first things people see when they come across your ad, and second because it will help determine whether or not people click on and watch your video.
  • A great title should be attention-grabbing and accurately reflect the content of the video.
  • It should also be short and to the point - people are more likely to watch a video with a title that is direct and easy to understand than one that is long and complicated.

Use Relevant Keywords

  • Just like with any other type of content, using relevant keywords in your Facebook video ad can help improve its discoverability.
  • When people search for topics related to your video, you want your ad to come up in the results.
  • By including relevant keywords in your title and description, you can help improve your chances of being found by potential viewers.

Measuring the Success of Your Video Ad

  • It's important to set up video analytics before you launch your video ad campaign.
  • This will help you track and measure your video ad's performance so you can optimize it for future campaigns.

There are a few different ways to set up video analytics:

  • The first way is to use Facebook's in-built analytics tools.
  • To do this, simply create a Facebook Page for your business and then go to the Insights tab.
  • From there, you can click on "Video" and then "All Videos" to see detailed insights about your video ad views, engagements, and completion rates.
  • Another way to set up video analytics is to use Google Analytics.
  • To do this, create a Google Analytics account and then add the tracking code to your website or landing page.
  • Once you've done that, you can go to the "Behavior" section of Google Analytics and click on "Site Content" and then "Videos".
  • This will give you detailed insights into how people are interacting with your video ad on your website or landing page.
  • Finally, you can also use third-party video analytics tools like Wistia or TubeMogul.
  • These tools will provide even more detailed insights than Facebook or Google Analytics, such as which parts of your video people are watching, how long they're watching for, where they're dropping off, etc.

Monitor Your Viewership

  • Once you've set up video analytics, it's important to monitor your viewership regularly so you can see how your video ad is performing.

Here are a few metrics you should keep an eye on:

  • Views, This is the number of times people have watched your video ad.
  • You can track this metric using Facebook Insights or Google Analytics (as mentioned above).
  • Completion rate, This is the percentage of people who watch your entire video ad from start to finish.
  • A high completion rate indicates that people are engaged with your content and find it relevant/useful/entertaining enough to stick around until the end.
  • A low completion rate could indicate that your content is boring or irrelevant, or that it's too long/short for people's attention spans.
  • Engagement rate, This is the percentage of people who take some sort of action after watching your video ad (e.g., liking, sharing, commenting, clicking through to a website).
  • A high engagement rate indicates that people are interested in what you're offering and want to learn more about it.
  • A low engagement rate could indicate that people didn't find your content interesting enough or that they didn't understand what you were trying to promote.
  • There are many other metrics you can track as well, but these are some of the most important ones to keep an eye on.

Check Your Engagement Rates

  • In addition to monitoring your viewership, it's also important to check your engagement rates regularly.

Here are a few things to look for:

  • Likes, This is the number of people who have liked your video ad.
  • A high number of likes indicates that people like your content and find it engaging.
  • A low number of likes could indicate that your content is not interesting or relevant enough for people.
  • Shares, This is the number of people who have shared your video ad with their friends and followers.
  • A high number of shares indicates that people think your content is worth sharing with others.
  • A low number of shares could indicate that people didn't find your content interesting or useful enough to share with others.
  • Comments, This is the number of people who have commented on your video ad.
  • A high number of comments indicates that people are engaged with your content and want to start a conversation about it.
  • A low number of comments could indicate that people didn't find your content interesting or thought-provoking enough to comment on it.
  • Engagement rates are a good way to gauge how successful your video ad is in terms of getting people interested in what you're promoting.
  • If you're not seeing the kind of engagement rates you want, it might be time to rethink your strategy and create more compelling content that will resonate better with your target audience.


Thanks for reading.

We hope this blog post has helped understand the best practices for Facebook video ads.

Remember to keep your videos under 15 seconds, use relevant keywords, and monitor your analytics to ensure your video ad is successful.

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