Facebook Video Ads: 15 Essential Best Practices

Set Your Budget

• After you've decided on your objective, the next step is to set a budget for your video ad campaign.
• How much are you willing to spend on ads?
• Keep in mind that video ads can be expensive, so it's important to set a realistic budget.
• You don't want to overspend and end up with an ineffective ad campaign.

Choose Your Target Audience

• Another important consideration when planning your video ad strategy is who you want to target with your ads.
• Who is your ideal customer?
• What demographics are they in?
• What interests do they have?
• When you know who you're targeting, you can create a more targeted and effective video ad campaign.

Decide on the Length of Your Video

• One final consideration when planning your video ad strategy is the length of your video.
• How long should it be?
• Keep in mind that people have short attention spans, so it's important to make sure your video is concise and to the point.
• You don't want to bore people with a long, drawn-out video that doesn't get its point across.

Creating Your Video Ad

• The script for your video ad is critical to its success.
• A great script will capture the attention of your target audience and persuade them to take action.

Here are some tips for writing a compelling script for your video ad:

• Keep it short and sweet, The average attention span is short, so make sure your video ad is no longer than 30 seconds.
• Write a catchy headline, The headline is the first thing people will see, so make sure it’s attention-grabbing and relevant to your video’s content.
• Focus on the benefits, What’s in it for the viewer?
• Why should they care about your product or service?
• Highlight the benefits of what you’re offering in your script.
• Tell a story, People love stories, so try to weave one into your video ad.
• This will help engage viewers and make them remember your ad long after they’ve seen it.

Find the Right Video Production Company

• Once you have a great script, it’s time to find a video production company that can bring your vision to life.

Here are some things to look for when choosing a video production company:

1. Creative portfolio, Does their previous work align with the style of video you want to create?
2. Cost, Can they produce a high-quality video within your budget?
3. Communication, Do they seem easy to communicate with and open to collaboration?

• Being able to effectively communicate with your video production company is crucial; you need to be on the same page to create a great final product.

Choose the Right Music

• Music can set the tone for your entire video, so it’s important to choose wisely.
• If you’re not sure where to start, there are plenty of websites that offer royalty-free music for videos.
• Once you’ve found a few songs you like, send them to your video production company and see which one they think would be the best fit for your video.

Optimizing Your Video Ad

• When it comes to choosing a thumbnail image for your video ad, you want to make sure that it is engaging and eye-catching.
• The thumbnail image is what will appear in the news feed on Facebook, so you want to make sure that it catches people's attention and makes them want to watch the video.
• Try to use an image that is relevant to the video content and that represents the video in a visually appealing way.

Write a Great Video Title

• The title of your video ad is important for two reasons.
• First, because it will be one of the first things people see when they come across your ad, and second because it will help determine whether or not people click on and watch your video.
• A great title should be attention-grabbing and accurately reflect the content of the video.
• It should also be short and to the point - people are more likely to watch a video with a title that is direct and easy to understand than one that is long and complicated.

Use Relevant Keywords

• Just like with any other type of content, using relevant keywords in your Facebook video ad can help improve its discoverability.
• When people search for topics related to your video, you want your ad to come up in the results.
• By including relevant keywords in your title and description, you can help improve your chances of being found by potential viewers.

Measuring the Success of Your Video Ad

• It's important to set up video analytics before you launch your video ad campaign.
• This will help you track and measure your video ad's performance so you can optimize it for future campaigns.

There are a few different ways to set up video analytics:

• The first way is to use Facebook's in-built analytics tools.
• To do this, simply create a Facebook Page for your business and then go to the Insights tab.
• From there, you can click on "Video" and then "All Videos" to see detailed insights about your video ad views, engagements, and completion rates.
• Another way to set up video analytics is to use Google Analytics.
• To do this, create a Google Analytics account and then add the tracking code to your website or landing page.
• Once you've done that, you can go to the "Behavior" section of Google Analytics and click on "Site Content" and then "Videos".
• This will give you detailed insights into how people are interacting with your video ad on your website or landing page.
• Finally, you can also use third-party video analytics tools like Wistia or TubeMogul.
• These tools will provide even more detailed insights than Facebook or Google Analytics, such as which parts of your video people are watching, how long they're watching for, where they're dropping off, etc.

Monitor Your Viewership

• Once you've set up video analytics, it's important to monitor your viewership regularly so you can see how your video ad is performing.

Here are a few metrics you should keep an eye on:

• Views, This is the number of times people have watched your video ad.
• You can track this metric using Facebook Insights or Google Analytics (as mentioned above).
• Completion rate, This is the percentage of people who watch your entire video ad from start to finish.
• A high completion rate indicates that people are engaged with your content and find it relevant/useful/entertaining enough to stick around until the end.
• A low completion rate could indicate that your content is boring or irrelevant, or that it's too long/short for people's attention spans.
• Engagement rate, This is the percentage of people who take some sort of action after watching your video ad (e.g., liking, sharing, commenting, clicking through to a website).
• A high engagement rate indicates that people are interested in what you're offering and want to learn more about it.
• A low engagement rate could indicate that people didn't find your content interesting enough or that they didn't understand what you were trying to promote.
• There are many other metrics you can track as well, but these are some of the most important ones to keep an eye on.

Check Your Engagement Rates

• In addition to monitoring your viewership, it's also important to check your engagement rates regularly.

Here are a few things to look for:

• Likes, This is the number of people who have liked your video ad.
• A high number of likes indicates that people like your content and find it engaging.
• A low number of likes could indicate that your content is not interesting or relevant enough for people.
• Shares, This is the number of people who have shared your video ad with their friends and followers.
• A high number of shares indicates that people think your content is worth sharing with others.
• A low number of shares could indicate that people didn't find your content interesting or useful enough to share with others.
• Comments, This is the number of people who have commented on your video ad.
• A high number of comments indicates that people are engaged with your content and want to start a conversation about it.
• A low number of comments could indicate that people didn't find your content interesting or thought-provoking enough to comment on it.
• Engagement rates are a good way to gauge how successful your video ad is in terms of getting people interested in what you're promoting.
• If you're not seeing the kind of engagement rates you want, it might be time to rethink your strategy and create more compelling content that will resonate better with your target audience.

Conclusion

Thanks for reading.

We hope this blog post has helped understand the best practices for Facebook video ads.

Remember to keep your videos under 15 seconds, use relevant keywords, and monitor your analytics to ensure your video ad is successful.