How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook

What is Facebook Adwords?

Are you looking to advertise your business on Facebook, but don't know where to start?

This blog post will walk you through the steps of setting up a Facebook ad campaign, from creating your account to measuring and optimizing your results.

By the end of this guide, you'll have all the knowledge you need to get started with Facebook advertising.

How to Run Facebook Ads: Step-by-Step Guide to Advertising on Facebook

Facebook advertising is a form of online marketing that allows businesses and organizations to target potential customers and followers on the world’s largest social media platform.

Through Facebook ads, businesses can promote their products or services to people who are most likely to be interested in what they have to offer.

Why Advertise on Facebook?

There are many reasons why you might want to advertise on Facebook.

For one, with over 2 billion monthly active users, Facebook offers an enormous potential audience for your ads.

Additionally, Facebook’s detailed targeting options allow you to laser-focus your ad campaigns to reach the people who are most likely to be interested in what you have to offer.

And finally, compared to other forms of online advertising, Facebook ads tend to be relatively affordable—making them a great option for small businesses and organizations with limited marketing budgets.

Create a Business Suite Account

• The first step in setting up your Facebook advertising campaign is to create a Business Suite account.
• If you don’t already have a Business Suite account, you can create one by going to facebook business suite and clicking “Create Account” in the top-right corner of the page.

Add a Pixel to your Website

• After creating your Business Suite account, you’ll need to add the Facebook pixel code to your website—this will allow you to track conversions (such as sales or sign-ups) that happen as a result of your ad campaigns.
• You can find instructions on how to do this by going to pixel helper facebook.

How To Set Up A Facebook Ads Campaign Step By Step

Now that you have a Business Suite account set up and the Facebook pixel installed on your website, you’re ready to start creating your first ad campaign! Here’s a step-by-step guide:

1) Log into your Business Suite account and click “Create Campaign” in the top-left corner of the page.

2) Select your campaign objective—this will determine what kind of results you want from your ad campaign examples include:

Awareness

• If you want people to learn about your brand.

Conversion

• If you want people to take a specific action, such as making a purchase or signing up for a newsletter.

Consideration

• If you want people to download an app or visit your website.

3) Choose whether you want to create a new advertisement or use an existing post from your Page—if you choose the latter option, simply select the post that you want to use from the drop-down menu.

4) Enter some basic information about your ad campaign, including its name, start date/time, and budget (we recommend starting with $5 per day).

5) Customize your target audience by choosing things like their age range, location, gender, interests, etc.

You can also create custom audiences based on things like email lists or website visitors using the “Advanced Options” button at the bottom of this section.

6) Choose which placement(s) you want your ad(s)to appear in—options include News Feed on desktop computers and mobile devices; Instagram Feed; Messenger Inbox; Instant Articles; Audience Network placements like native video ads and banner ads; and more… we recommend selecting all placements so that your ad has the greatest chance of being seen by potential customers/followers.

7) Click “Confirm & Continue” when finished customizing all settings for your ad campaign.

8) Review your ad campaign summary and click “Place Order” to submit your ad for approval.

Creating a Facebook Advertising Campaign

Your campaign objectives will determine what kind of campaign you create, as well as how you measure its success.

There are many different objectives you can choose from, each with its benefits:

Awareness

• Campaigns targeting awareness aim to increase the visibility of your brand and product, reach a larger audience, and build top-of-mind awareness.

Consideration

• These campaigns focus on getting people interested in your product or service, and usually include calls-to-action like "Learn More" or "Sign Up".

Conversion

• As the name suggests, conversion campaigns are designed to get people to take a specific action, such as making a purchase or signing up for a newsletter.

Lead Generation

• Lead generation campaigns are used to collect information from potential customers, such as their contact information or preferences.
• This information can then be used to follow up with leads at a later date.

Choosing Your Audience

When it comes to choosing your audience, there are a few different factors to consider:

1. Age.
2. Location.
3. Gender.
4. Interests & Behaviors.

• You can also create custom audiences based on things like website visitors or people who have engaged with your content in the past.
• Once you've selected your audience, you can further narrow down your targeting by adding interests, behaviors, and demographics.

Creating Your Ads

• Now that you know who you're targeting and what kinds of ads they're likely to respond to, it's time to start creating your ads.

There are a few different formats you can choose from depending on your objective:

Carousel Ads

• These ads let you showcase multiple products or images in a single ad unit.
• They're perfect for telling stories or highlighting several features of one product.

Single Image Ads

• As the name suggests, these ads feature a single image along with some accompanying text.
• They're best for simple messages or calls to action that can be conveyed in a single image.

Video Ads

• Video ads are becoming increasingly popular on social media since they're more engaging than other types of content (plus they're just fun to watch).
• If you have any video content available - whether it's customer testimonials or behind-the-scenes footage - consider creating a video ad.

Slideshow Ads

• Slideshow ads are similar to video ads but use static images instead of videos.
• They're ideal for businesses that don't have any video content but still want to create an engaging ad experience for their target audience.

Creating a New Advertisement

• To create a new advertisement, head over to the Facebook Ads Manager and click on the "Create Ad" button.
• You'll then be prompted to select your objective, after which you can choose your ad format, target audience, and budget.
• Once you've created your ad, it's time to start monitoring its performance and making changes to optimize your results.

Creating a New Advertisement

• Creating a new advertisement is simple: just head over to the Facebook Ads Manager and click on the "Create Ad" button.
• From there, you'll be able to select your objective, choose your ad format, target audience, and budget.
• Once you've created your ad, it's time to start monitoring its performance so you can make changes and optimize your results.

Measuring & Optimizing Your Facebook Advertising Campaign

To ensure that your Facebook advertising campaign is performing well, you'll need to monitor your campaign's progress and results.

The best way to do this is by using Facebook's Ads Manager tool.

Ads Manager allows you to see how your ads are performing in terms of reach, impressions, clicks, and conversions.

You can also use Ads Manager to optimize your ads for better results.

To access Ads Manager, go to https://www.facebook.com/ads/manager/.

Once you're logged in, you'll be able to see all of your current and past ad campaigns.

To view detailed information about a specific campaign, click on the "View Results" button next to the campaign name.

Optimizing Your Campaign for Better Results

Once you've monitored your campaign's performance, you can start making changes to improve your results.

The first step is to identify what's not working well and then make changes accordingly.

For example, if your ad isn't getting many clicks, you may need to change the headline or image.

If you're not getting many conversions, you may need to change your call-to-action or target a different audience.

You can also use Ads Manager to A/B test different versions of your ad (e.g., different headlines or images) to see which performs better.

To do this, create two identical ads but with one small change (e.g., different headlines).

Then, run both ads for a while and see which one performs better.

Once you've identified the better-performing ad, you can use that as your new control.

Head Over to Facebook Ads Manager

• Once you're logged in, you'll be able to see all of your current and past ad campaigns.
• To view detailed information about a specific campaign, click on the "View Results" button next to the campaign name.

Customize your Target Audience

• You can use Ads Manager to create custom audiences based on interests, demographics, and behaviors.
• For example, you can target people who live in a certain area, who have recently moved, or who are interested in running.

Choose your Objective

• When creating a new ad campaign in Ads Manager, you'll need to choose an objective for your ad.

Your options include:

1. Awareness, Boost your brand awareness with ads that reach as many people as possible.
2. Conversion, Get more people to take a specific action on your website or app, such as making a purchase.
3. Consideration, Get more people to start using your product or service.

Place your Order

• Awareness ads are designed to increase brand awareness or reach.
• They can be used to target people based on demographics, interests, behaviors, and connections.
• For example, you could target people who live in a certain area, who have engaged with your Page in the past, or who are interested in topics related to your business.

Conversion

• Conversion ads are designed to get people to take a specific action on your website or app, such as making a purchase or signing up for a service.
• For example, you could target people who have visited your website in the past but haven't made a purchase.

Using an Existing Post

• You can use an existing post from your Page or create a new one.

To create an ad from an existing post:

1. Go to the Facebook Ads Manager.
2. Click + Create Ad.
3. Select Boost Your Posts.
4. Choose the Page that you want to boost posts for and select Continue.
5. Select the post that you want to boost and click Continue.

Set your Campaign Budget

• Your campaign budget is the amount of money that you're willing to spend on your ad campaign.
• You can set a daily budget or a lifetime budget for your campaign.

To set a budget:

1. Go to the Facebook Ads Manager.
2. Click + Create Ad in the top-right corner of the screen.
3. Select Boost Your Posts from the list of options and click Continue.
4. Choose the Page that you want to boost posts for and select Continue.
5. Select Set Budget & Schedule. Enter your Budget and select Daily or Lifetime.
6. If you choose Lifetime, enter the Start Date and End Date for your campaign duration.
7. Click Save Changes.

Consideration

• Consideration ads are designed to get people to start thinking about your business, product, or service.
• They can be used to target people based on demographics, interests, behaviors, and connections.
• For example, you could target people who live in a certain area, who have engaged with your Page in the past, or who are interested in topics related to your business.

What are Facebook Ads?

The first step to advertising on Facebook is to connect your business’s Facebook Page to a Business Manager account.

If you don’t have a Facebook Page for your business yet, you can create one directly from within the Business Manager.

Create your Ad Account

• Once you have a Business Manager account set up, the next step is to create an ad account.
• You can use this ad account to run ads on behalf of your business on Facebook, Instagram, and Audience Network.

How Much does it Cost to Create a Facebook Ad?

The cost of creating a Facebook Ad varies depending on factors such as your budget, target audience, and objectives.

However, you can expect to pay anywhere from $5 to $10 per day for most ad campaigns.

How Much does it Cost to Create a Facebook Ad?

Why are Facebook Ads Important?

Facebook ads are important because they allow businesses of all sizes to reach their target audiences on the world’s largest social network.

With over 2 billion active users, there is no other platform with as much potential reach as Facebook.

Customization

• Another reason why Facebook ads are so powerful is because of the level of customization that is possible.
• When creating an ad campaign on Facebook, you can choose from a variety of objectives that will determine who sees your ad and what action they take after seeing it.
• For example, if you want people to visit your website, you would select the “Traffic” objective when setting up your campaign.

Some of the other objectives you can choose from include:

1. Brand awareness: Boost your brand’s visibility and reach a larger audience.
2. Engagement: Get people to interact with your content.
3. App installs: Get people to install your mobile app.
4. Video views: Increase the number of views for your videos.
5. Lead generation: Collect leads for your sales team.
6. Messages: Get more people to message your business on Messenger.
7. Conversions: Drive people to take a specific action on your website or app, such as making a purchase.

• No matter what your business’s goals are, there is an objective that can help you achieve them.

What to Include in Facebook Ad Copy?

• Facebook ad specifications what are the benefits of advertising on Facebook?
• What are the 4 main types of Facebook ads?
• Is Google Adwords better than Facebook ads?

All these questions will be answered in detail, so read on.

When creating your ad copy for a Facebook ad, there are a few things to keep in mind.

First, your copy should be clear and concise - you want to get your point across quickly and efficiently.

Second, make sure your copy is relevant to your target audience - if you're selling shoes, for example, don't use copy that's geared towards people interested in buying cars.

Third, take advantage of Facebook's ad specs - use images and videos that are the correct size and format, and make sure your headlines and descriptions are within the character limits.

Finally, remember that people come to Facebook to socialize, so make sure your copy is engaging and even entertaining if possible.

Now that we've gone over what to keep in mind when creating your ad copy, let's take a look at some examples of effective Facebook ad copy.

For starters, check out this ad from Nike:

• Nike's "Just Do It" tagline is one of the most iconic and well-recognized slogans in history.
• So it's no surprise that they would use it in their Facebook ads as well.
• This particular ad is simple but effective - it features a close-up photo of tennis player Roger Federer with the "Just Do It" slogan superimposed over his face.
• The headline reads "24 Grand Slams.
• Countless Defining Moments." And the description simply states "See how far he's come".
• This ad is effective because it uses Nike's well-known slogan to appeal to consumers' emotions (i.e., inspiration).
• In addition, the close-up photo of Federer makes him seem relatable and down-to-earth despite his accomplishments, while also making the viewer feel like they could achieve similar success if they just put in the work (hence the "Just Do It" slogan).

Next up is an ad from Warby Parker:

• Warby Parker is a company that sells prescription glasses and sunglasses online - and they're known for their stylish designs and affordable prices.
• In this particular ad, they used a close-up photo of a woman wearing glasses with the headline "New Year New You" superimposed over her face.
• The description reads "Find your perfect pair today".
• This ad is effective because it playfully taps into people's desire for change during the New Year season (hence the headline).
• In addition, by using a close-up photo of someone wearing their glasses, Warby Parker makes it clear that their products are fashionable as well as functional.

Finally, let's take a look at an ad from Amazon:

• This Amazon ad features a product photo along with two headlines:

1. Alexa Lost Her Voice.
2. Don't Worry We Have More Deals.

• The description reads "Introducing Prime Day".
• This Amazon ad is effective because it uses humor (i.e., Alexa losing her voice) to capture attention while also promoting their Prime Day deals - which are only available to Amazon Prime members.
• In addition, by including two headlines instead of just one, Amazon has made their advertisement more visually appealing and easy to scan/read.

Is $5 Enough for Facebook Ads?

Facebook advertising costs can vary depending on many factors, including your budget, the size of your target audience, and your campaign objectives.

However, you can typically expect to pay somewhere between $0.10 and $0.30 per click for most Facebook ads.

That means that if you're looking to reach 100 people with your ad, you could expect to pay between $10 and $30.

Are Facebook Ads Still Worth it?

Absolutely!

Facebook advertising is one of the most effective forms of online advertising available today.

Not only does it allow you to reach a large audience with your message, but it also allows you to target that audience very specifically so that you're more likely to reach people who are interested in what you have to offer.

Can you do Facebook Ads for Free?

Yes, it is possible to run Facebook ads for free.

However, doing so will significantly limit your ability to reach your target audience and achieve your desired results.

If you're serious about running a successful Facebook ad campaign, we recommend investing at least a small amount of money into your campaign budget.

Do $5 Facebook Ads Work?

$5 Facebook ads can be effective if they're properly targeted and well-crafted.

However, keep in mind that since you're working with such a small budget, you'll need to be extra careful about who you're targeting and what type of ad content you use to make sure that your ad reaches the right people and achieves its objectives.

How do I Advertise on Facebook in 2022?

Yes, you can advertise on Facebook for free.

You can create a Page for your business and then promote your Page using the "Boost Post" feature.

Boosting a post will allow you to reach more people in your target audience.

What is the Best Advertisement on Facebook?

The best advertisement on Facebook is one that is relevant to your target audience and that has a clear call to action.

Your ad should also be visually appealing and easy to understand.

How can I do Advertising on Facebook?

There are two ways to do advertising on Facebook: through a Page or an ad account.

If you want to create ads, you'll need to create an ad account. To create an ad account, you'll need to have a credit card and billing information ready.

How do Beginners Get Facebook Ads?

The best way for beginners to get started with Facebook ads is to create a Page for their business and then promote their Page using the "Boost Post" feature.

Boosting a post will allow you to reach more people in your target audience.

Can you Advertise on Facebook for Free?

Yes, you can advertise on Facebook for free by creating a Page and boosting posts.

How Much does it Cost to Put an Ad up on Facebook?

The cost of advertising on Facebook can vary depending on your goals and the size of your audience.

For example, if you're just starting and want to create awareness for your brand, you might want to consider a more modest budget.

On the other hand, if you have a large audience and are looking to drive conversions, you'll need to invest more in your campaign.

There is no minimum spend for advertising on Facebook, so even a small budget can be effective.

However, keep in mind that the more you spend on your campaign, the more data Facebook will have to work with to optimize your ads.

As a result, it's important to set a realistic budget that you're comfortable with and then track your results closely.

What are the Different Types of Facebook Ads?

There are four main types of Facebook ads:

Boosted Posts

• Boosted Posts are ideal for promoting content that is already popular on your Page.
• For example, if you have a blog post that is getting a lot of engagement, you can boost it to reach a wider audience.

Sponsored Stories

• Sponsored Stories are ads that highlight actions that people have taken on your Page (such as liking or commenting on a post).
• They can be effective in raising awareness for your brand and driving traffic back to your website.

Page Likes Ads

• Page Like Ads is designed to get people to like your Page.
• They can be targeted to people who already like similar Pages or who have visited your website in the past.
• These ads can be very effective in growing your fan base and increasing engagement with your brand.

Event Ads

• Event Ads are used to promote events that you're hosting (either online or offline).
• They allow you to target people based on their location, interests, and other factors.
• Event Ads can be very effective in driving attendance and generating interest in what you have to offer.

Each type of ad has its strengths and weaknesses, so it's important to choose the right one for your goals.

How to Properly Work on Developing a Facebook Page

In this section we will talk about:

1. Facebook Page.
2. Ad Campaigns.
3. Facebook Users.
4. Create Facebook Ads.
5. Facebook Ads Cost.

As of January 2021, there are over 2.8 billion active monthly Facebook users worldwide, making it the perfect platform to reach your target audience with your advertising campaigns.

A Facebook Page is a public profile that allows businesses and other organizations to promote themselves and build their brand on Facebook.

A Facebook Business Page is similar to a personal profile, but it’s created for a business or organization and has extra features that help promote your products or services.

Ad campaigns on Facebook are designed to get people to take a specific action, such as visiting your website, downloading your app, or buying your product.

You can create an ad campaign on Facebook in just a few minutes using the Ads Manager tool.

The best way to create Facebook ads is to use the Ads Manager tool.

The Ads Manager is a powerful tool that allows you to create, edit, and track your ad campaigns on Facebook.

It’s easy to use and provides a lot of features and options that allow you to customize your ads for maximum impact.

When you create an ad campaign on Facebook, you need to select an objective for your campaign.

The objectives are the goals you want to achieve with your ad campaign.

For example, if you want people to buy your product, you would select the “Conversions” objective.

If you want people to download your app, you would select the “App Installs” objective.

There are many different objectives you can choose from depending on what actions you want people to take when they see your ad.

After you select an objective for your campaign, you need to choose who will see your ad by creating a target audience.

A target audience is a group of people who share common characteristics such as age, location, gender, interests, or behaviors.

You can create a target audience by choosing from one of the preset options (such as “People Who Like Your Page”), or you can create a custom audience by choosing specific criteria (such as age, gender, location, interests, or behaviors ).

Once you’ve created your target audience, you need to create your ad.

Facebook allows you to create four different types of ads: photo, video, carousel, and slideshow.

Photo ads are the most popular type of ad on Facebook.

They are easy to create and can be very effective in getting people to take action.

To create a photo ad, all you need is a high-quality image and some text that tells people what you want them to do ( such as “Buy Now” or “Download Now”).

Video ads are another popular type of ad on Facebook.

They are a great way to tell a story about your product or service and can be very impactful.

To create a video ad, all you need is a video file (such as an MP4) and some text that tells people what you want them to do ( such as “Buy Now” or “Download Now”).

Carousel ads are a type of ad that allows you to showcase multiple products or services in a single ad.

They are perfect for businesses that offer multiple products or services.

To create a carousel ad, all you need is a series of images or videos and some text that tells people what you want them to do ( such as “Buy Now” or “Download Now”).

Slideshow ads are similar to video ads but they use static images instead of videos.

They are perfect for businesses that want to create an impactful ad but don’t have access to high-quality video footage.

To create a slideshow ad, all you need is a series of images and some text that tells people what you want them to do ( such as “Buy Now” or “Download Now”).

After you create your ad, it’s time to choose how much money you want to spend on your campaign.

You can set up your campaign so that it runs daily, with no end date, or you can set up your campaign so that it runs for a specific time.

You can also choose how much money you want to spend per day, per week, or per month.

The amount of money you spend on your campaign will depend on your budget and your goals for the campaign.

Once you’ve set up your campaign budget, it’s time to place your order and start running your ads.

Conclusion

After reading this blog post, you should now have a better understanding of how to run Facebook ads.

While the cost of advertising on Facebook can vary depending on your objectives and audience, it is still possible to create successful campaigns with a small budget.

So if you're looking to get started with Facebook advertising, don't be discouraged by the cost - $5 can go a long way.